Collarity Discovery Services

With Collarity Discovery Services, helpful content recommendation widgets engage and guide visitors to the pages, videos, and photos they're looking for, while producing the most relevant advertising.

Behaviour-Driven Recommendations and Ad Targeting Will Optimise Your Content Monetisation

Collarity Discovery Services is a platform that enables Web publishers to provide content recommendations to visitors via integrated Web page widgets, as well as better-targeted advertising via communities-of-interest data. Driven by the record of activity patterns from previous site visitors, Collarity allows media publishers to immediately engage visitors with relevant content guidance, for instance, explaining that "visitors who liked that also like this." The service also drives higher revenue through real-time, behaviourally-targeted advertisements. Keep visitors on your site by giving them what they're looking for more often and suggesting popular content that other like-minded visitors have viewed.

Reflect The Wisdom of Your Audience With Dynamic Widgets
Through a feedback loop between your visitors and your content, Collarity determines how like-minded user groups value the various pages, videos, images and products on your site. Anonymously collected search and browse data is used to define a behavioural relevance platform organised by communities-of-interest. With this information, Collarity provides dynamic widgets that your visitors will find useful and relevant and increases page views and ad click-through rates with behaviourally-targeted advertising.

Target Both Content and Ads Through Behavioural Relevance
To optimise content monetisation, Web publishers must get the right content, the right ads, and the right viewers all on the same page. To get content and ads working together and visible to interested viewers, it doesn't make sense to generate content recommendations and ad targeting from separate sources. Collarity understands this, and offers Webmasters the ability to drive content and ad targeting from a uniform foundation of knowledge based on your users' activity.

Drive Web Site Revenue Through Automated Recommendations
With such strong competition and an abundance of information on the Web, its important that Web publishers actively work to engage their visitors and help lead them to pages, videos, audio clips, and images they'll find useful. With the widgets of Collarity Discovery Services, visitors will be guided, as if by interactive signpost throughout your site, to the most interesting pages that match their tastes and preferences. Such relevant and constructive recommendations often result in repeat visits and increased user loyalty.

Based on the click and view behaviour of previous visitors, Collarity Discover Services can automatically suggest content to visitors reading articles, watching videos, or viewing products on your site. And by suggesting additional search terms through tagclouds, Collarity widgets keep your users engaged and on track. Collarity simultaneously delivers relevant ads and content suggestions through a single behavioral relevance base.

Grow Your Web Audience With Widget Syndication
If your site is Collarity-enabled, you'll be able to safely syndicate your content to any other Collarity-enabled site, via widgets. Web publishers can integrate syndicate widgets to their site with a small bit of HTML or JavaScript code. Content can also be syndicated through banner advertisements on other Collartity-enabled sites. Syndication increases the visibility of your content and draws new visitors to the site.