What Is Collarity Search Services?

Collarity optimises content monetisation by fusing better targeted ads and more relevant search results. See greater ad revenue when you can monetise the content your visitors are really looking for. By enabling your visitors to search for and locate the content they're looking for, Collarity lets you monetise their explicit intentions.

With Collarity Search Services, Web publishers can utilise site search, Web search, and customised vertical search, combined with behaviourally-targeted ads on their Web site with the easy-to-use, on-demand platform. Search results and targeted ads are directed by the patterns of activity of previous visitors to your site. Collected anonymously, your users' preferences and viewing habits are used to define communities-of-interest. With this knowledge, Collarity Search Services can help Web publishers get higher search-based advertising revenue, keep visitors on the site, and increase visitor loyalty.

Relevant Search Results And Behavioural Ad Targeting Increase Your Revenue

With Collarity Search Services, the relevance of search content and ad placement improves with every click your visitors make. Through an implicit feedback loop between your Web audience and your content page, your users' search and browsing data is collected. From there these anonymous user patterns are organised into a behavioural relevance platform for each of your site's communities-of-interest. Knowing what your visitors pay attention to is the foundation for providing the most relevant search results, properly targeting ads, and optimising content monetisation.

An All-Inclusive Suite Of Behaviour-Driven Search Services

Collarity Search Services offers all the search services your visitors need while simultaneously providing more relevant ad placement to increase revenue.

Site Search: Based on how your visitors interact with your site content, search results are tailored to the specific interests and tastes of your distinct user communities. Collarity improves search relevancy because search results are ranked based on the content chosen by past visitors with similar interests who have searched for specific keywords on your site.

Web Search: Increase your monetisation opportunities by keeping visitors on your site when they want to search the Web. By giving visitors the ability to conveniently search the Web while remaining in your domain, you can reduce distractions and keep traffic within your site. With Collarity Web search, you will provide your visitors with community-based Web search that draw from popular Web search engines and videos sites — all within your own domain.

Vertical Custom Search: Offer your visitors the tools to tailor their search with the vertical custom search application. You can define constrained sets of domains, pages, videos and images to be filtered and ranked by your site's communities-of-interest as they search and view your site.

Keep Your Visitors Engaged Longer

Research has shown that Web users expect there to be search services available on the site's they visit, and they are likely to leave a site if the search platform is unhelpful. Give your visitors more reasons to stay on your site by providing them with the information they are looking for quickly and easily. With Collarity Search Services, your visitors will be able to perform searches of your site, customised vertical searches, and even Web searches while remaining within your domain.

Read more about Collarity's other service, Collarity Discovery here.