Internet Marketing and Website Promotion

Information, tips, and helpful hints for people performing internet marketing: Search Engine Optimisation (SEO), Search Engine Marketing (PPC), running an analytics project, interested in e-Mail as an advertising medium, and interested in traffic through branding activities. Absolutely free "how to" placement and ranking advice and information supported with products, tools, links, tutorials; then fee-based services and training only if needed. This site is offered for those planning to build, optimise, and promote their own website. We offer a few secrets and help with everything from implementing effective programmes to developing do-it-yourself internet marketing strategies and plans. Internet marketing is hard, technical, detailed work, but we offer everything you need to succeed.

To construct a great content-rich website takes planning. A competent designer uses online architectural design principles, carefully combining information delivery and intuitive navigation to satisfy the visitor's needs (why they visited) while accomplishing their own business goals for fame or fortune (why the website was created). Having a proper architecture is vital to the online internet marketing of a site that will attract and also satisfy visitors. Simply put, designing an award winning website is not enough. The site needs to be placed in front of potential visitors or they will not know you exist. It is the integration of web design, development, and internet marketing with focused traffic-generation tactics that is vital to the success of your site. Without smart marketing any great website will fail. Bruce Clay, Inc. (bruceclay.com) focuses specifically on how to succeed at internet marketing through website design, search engine placement, search engine marketing, submission, analytics, email, and branding programmes. We help you achieve high traffic to your website that converts to revenue.

Internet Marketing Strategy and Philosophy

Developing a website or product is a risky business, and allows no time for mistakes. This section discusses the internet marketing concepts at a national or regional level that a designer must consider. Expert web design advice is offered to make sure that nothing is overlooked, that major Search Engine Optimisation opportunities are identified and understood, and that even though there are more loose ends than you can count, that none are forgotten. All of these internet marketing considerations should be carefully considered before tactical website design, marketing, or traffic-generation tasks begin. This section of the site contains web design advice, information, thoughts, checklists, and a few recommendations for how to maximise your launch efforts and to help drive traffic to your site.

Developing and promoting a business website is far easier with the right tactics and tools. This section also contains information, reference links, and how-to recommendations to help you promote a website or product not only in search engines, but also in other internet marketing channels. While the emphasis is on making your website more successful by focusing on effective search engine placement procedures and tasks, this site also provides insights into many other highly effective promotion methods. This is an extensive collection of free website placement advice and information that follows our proven internet marketing methodology.

View our Search Engine Relationship Chart® This is a flash rendering of our famous FREE PDF suitable for colour printing! And the links are all active -- just click on a search engine name! This is a well-distributed chart among Search Engine Optimisation professionals and clients that is updated regularly, and one that you shouldn't be without. Want to understand how the search engine placement results are determined? Then you need to know who-feeds-who! You will find this used by all major SEO practitioners, and even the engines themselves! NEW: Search Engine Relationship Chart ® - Local Edition... see who feeds who for local search results and technology. To receive an email notification of any significant changes to information on the Search Engine Relationship Chart ®, including when this site is updated, please request notification and we will add your email to our opt-in search engine marketing notification list. Singled out as the Best Professional Services Interactive Application award winner for 2004 by the IAC Web Marketing Association.

Search Engine Optimisation

When it comes to placement, everyone knows that organic Search Engine Optimisation is the key to obtaining visitors for very little cost. In fact, SEO is absolutely vital to your search engine marketing success. As a result, every business wants to have the top search engine ranking for their targeted keywords. This page teaches a proven Search Engine Optimisation methodology for "How To Improve Your Ranking through Search Engine Optimisation" that should allow you to improve your site quickly and effectively. Bruceclay.com offers many free SEO tools on this page, and a complete step-by-step description of their use.

Pay Per Click (PPC)

While organic Search Engine Optimisation generates traffic, it is not "instantaneous." Utilising search engine marketing programmes such as pay per click (PPC), traffic can be received in a matter of days instead of months. As a result, every business should have a PPC programme for their targeted keywords. This page discusses a proven PPC methodology that should allow you to increase traffic to your site quickly and effectively. We discuss the entire PPC process on this page, and provide a complete step-by-step description of their use.

Web Analytics

Web Analytics is critical to improving the measurable results of any website promotion programme. You need to understand where traffic comes from, where they go, and more importantly the return on their investment (ROI) or you are simply wasting your money. The issue is that there are a great many Analytics tools on the market, and few actually provide competent guidance in how to use the data to achieve your internet marketing goals. We offer a discussion of our Analytics methodology, and discuss how our technology can very economically present statistics to manage your business, especially when coupled with our offered consulting. This is a must-read section!

SEO Web Design

Web design and SEO Design are different. Anyone can make a pretty website using Flash, AJAX and a Content Management System. But most designers, and most CMS systems, make production cars. If you want to race and if you want to finish number one, then you need a race car. Race cars require blueprinted designs, handcrafted tuning, and a skilled team of engineers. Only then can they compete in a real race. A race car will almost always beat a production car. The only way to win in the search engines is to design your site for the purpose of competing. A properly designed website will succeed with both your customers and the search engines. Our SEO Web Design section discusses design concepts and implementation techniques as well as our design services.

Branding

Branding is basically other activities that do generate traffic, but are also building awareness of your products and services. Community being a growing internet marketing focus, this section discusses everything from banners to press releases to demographic targeting to personalising search results. If you are interested in operating any branding programmes, and you are interested in building brand equity in your website, then the internet marketing programmes in this area are essential to your success. It covers banners, social search, local concepts, press release activities, and how to do them all well.

If You Need Help

Once you have read the massive amount of internet marketing information on this site, you may determine that you want or need some assistance. We offer tools, training, consulting, assessments, co-operative projects with your staff, and even full turn-key programmes to maximise your programmes. We are often involved in design reviews, early launch assessments, and then the building and management of aggressive traffic-generation programmes. This section is where you can request free information and even a free quote for internet marketing services.