Pay Per Click (PPC) Advertising Management Services

Following our PPC Methodology, we professionally manage pay per click internet advertising campaigns when they help clients achieve their search engine marketing goals.

Our PPC Services are focused on Sponsored or Content Match Advertising as offered by Google, Yahoo! Search Marketing and others. It is important to note that our pay per click management services do not include Paid inclusion programmes (such as Yahoo Search Submit) as our clients have historically not benefited from such programmes.

As part of each PPC advertisement management service programme, we perform a great number of tasks. Specifically these tasks include:

1. Keyword Research and Selection: Whether you have an existing pay per click internet advertising campaign or not, we perform keyword research as a best practice to ensure the campaigns are employing the appropriate keywords.



2. Creative Development: We write custom and unique creative (titles and descriptions) to help maximize clickthru and conversion rates.



3. Landing Page Identification: We identify the best existing destination or recommend improvements to facilitate site level conversion.



4. Implement Campaign Tracking: We will work with your staff to implement tracking codes to aid in tracking conversions.



5. Advertisement Submission: We will upload and submit the keywords and associated creative for approval at PPC Accounts.



6. PPC Account Settings: We will establish and monitor the numerous Account Settings (daily max spend, match type, countries, etc.) to maximize business goals.



7. PPC Bid Management: We provide PPC bid management tasks including bid gap monitoring, bid price changes and bid position maintenance.



8. PPC Monthly Analysis: We perform a month-end analysis of campaign performance, including individual keyword costs, conversions, and performance trends. We develop a written document and then hold a conference call to discuss previous month activities and next steps.



9. Campaign Improvements: We will suggest and implement PPC campaign improvement, including changes to Title/Description copy, keyword list modifications, and bid adjustments.



10. Creative Testing: We will perform periodic testing of new creative (Titles and Descriptions).



11. SEO Ranking Report: We will provide a monthly review and analysis of an SEO Ranking Report to determine where site is ranked organically for keywords used in PPC Accounts.

In addition to providing these specific PPC tasks, we will commit to protecting privacy and confidentiality by written contract. As applicable, we will also adhere to the code of ethics and code of conduct we created for search engine optimisation.

As an alternative to our full-service PPC Management services, Bruce Clay Europe also offers a PPC Jump-Start Programme for businesses that just need a little bit of help getting started. This 90-day programme is aimed at setting up and modeling proper campaign management and is perfect for small businesses that prefer to manage their PPC in-house.

If your company is interested in pay per click management services, please contact us at +44 870 950 4448.